Ken Friberg Photography
Ken Friberg Photography

Sandy fell in love with graphic design through the beautiful and witty work of design legends Saul Bass, Herb Lubalin, and Milton Glaser. She recognized their design as smart and having the power to change how people think about the world.

Beginning with a BA in art history (Swarthmore College), Sandy continued her studies with a BFA in communication design (Rochester Institute of Technology). She chose Minneapolis as her career base and worked in design firms, an educational institution, and a large healthcare nonprofit. Over the course of 25 years, Sandy also applied her design skills in volunteer activities centered on social justice and the environment.

Starting in 2011, Sandy became intrigued with the intersection of these two interests: design and social change. How can design contribute to social good? For the next three years, Sandy launched and led the Minnesota component of Design for Good, a new AIGA* initiative devoted to raising awareness for social impact design. Simultaneously, she pursued and completed a Master of Public Affairs at the Humphrey School of Public Affairs, University of Minnesota.

Building on her work with Design for Good and the power of design to challenge existing assumptions, Sandy created Designing Change, a for-profit enterprise. As principal of the firm, she is applying design thinking to the social sector, particularly in the areas of environment and energy, electoral reform and voting rights, literacy, and food justice.

*AIGA, the professional association for design